Greg Johnson

As the Managing Partner at Ascend Business Partners, I lead a team of experienced professionals who are passionate about delivering exceptional outcomes in business sales, acquisitions, exit and succession planning, business valuations, strategy development, profit maximization, and retirement lifestyle planning. With over 25 years of experience as a strategic business advisor and finance professional, I have the knowledge and credentials to guide business owners through the complex processes of selling or acquiring a business, ensuring they achieve their goals and maximise their business value.

My true purpose is rooted in making a meaningful impact on the lives of business owners. I believe that every business owner deserves a successful exit, a smooth transition, or a sustainable passive income stream. As a Certified Exit Planning Adviser (CEPA), Certified Practicing Accountant (CPA), Qualified Coach, and Accredited Business Consultant, I bring a wealth of expertise to the table, particularly in the realm of business sales and acquisition strategies.

By combining thorough analysis, strategic insight, and a personalised approach, I empower business owners to navigate the intricate landscape of selling or acquiring a business. I work closely with my clients to tailor strategies that align with their unique circumstances, going beyond traditional advisory roles to ensure lasting success for each business venture.

If you’re looking for a dedicated partner to support your business sale or acquisition journey, or if you need comprehensive guidance in exit planning, business strategy enhancement, and performance improvement, I invite you to connect with me.