A rare opportunity to acquire Wheely Bug Toys — a multi-award-winning Australian children’s toy design and distribution business with an exceptional 30-year trading history, global supply chains, and complete location flexibility.
Location: Operate From Anywhere (Fully Remote)
Beloved by parents and retailers worldwide, the Wheely Bug™ range is a recognised nursery staple sold through a long-standing network of distributors across Europe, the USA, Australia, and Asia. The brand has been established since 1995 and continues to perform strongly with minimal owner involvement.
Key Highlights
– 30-year established brand with international recognition and multiple product awards
– Highly efficient B2B model – 100% wholesale/distribution
– Extremely low owner hours (approx. 5 hours per week, admin only)
– Fully remote operation – no premises, warehousing, or staff required
– 20-year manufacturing partnership with a US-owned factory in China providing consistent quality and reliability
– IP-protected designs meeting strict global safety standards (EN71, ASTM, AS/NZS)
– Zero current marketing activity – significant upside for a growth-focused buyer
– Ideal add-on acquisition for toy companies, importers, distributors, or e-commerce operators
Growth Opportunities
– Launch direct-to-consumer (DTC) sales and capture full retail margins
– Invest in digital marketing, social media, and influencer campaigns
– Expand distribution to untapped markets
– Introduce new designs or complementary nursery products
– Restructure USA logistics (e.g., centralised warehouse) to increase profit margins
About the Business:
Operations are simple and streamlined: managing distributor communication, processing purchase orders, invoicing, and handling shipping paperwork. Manufacturing and logistics are fully outsourced to a long-term trusted partner. The current owners are retiring, making this an ideal lifestyle business or strategic bolt-on for a larger group.
Enquire today to receive the full Information Memorandum.
Price: $695,000 plus SAV
Peter Cosgrove – Business Broker
M: 0478 172 590
E: peter.cosgrove@finnbusinesssales.com.au
P: 1300 535 932
The Finn Group
