🔥 EXPRESSIONS OF INTEREST INVITED | ICONIC AUTOMOTIVE BRAND
Performance Wheels is one of Australia’s most recognised legacy wheel brands, established in South Australia in the 1950s and deeply embedded in the classic, muscle, and enthusiast vehicle market.
This is your chance to acquire a brand with existing demand, established supply channels, and immediate revenue capability.
With new designs and fitments ready to be brought to market, this opportunity offers a clear pathway to scale a well-known name in the Australian automotive scene.
🔑 KEY HIGHLIGHTS
Established Australian brand with decades of market recognition
Existing customer demand and brand recall
Inventory on hand – ready for immediate sale
Supplier relationships in place (local and international)
E-commerce capability already established
Low overhead, scalable operating model
Strong bolt-on opportunity for existing automotive operators
💰 THE OPPORTUNITY
Generate immediate revenue from existing stock
Expand margins via direct-to-consumer, wholesale, or hybrid models
Reintroduce and scale new product lines under an established brand
Capitalise on brand equity that would take years (and significant capital) to replicate
Historical turnover circa $550K+ p.a
Stock at value circa $95K
Gross margins circa 58%–65%
⚡ EXPRESSIONS OF INTEREST
Expressions of Interest are now invited for the acquisition of Performance Wheels.
The business is being offered as part of a strategic restructure, with ownership motivated to transact within a defined campaign period.
🗓 EOI closing: 5:00pm, 29 May
All reasonable offers will be considered.
👤 IDEAL ACQUIRER
Tyre shops, performance workshops, and automotive retailers
Online automotive parts resellers
Wholesalers or distributors seeking brand expansion
Entrepreneurs looking for a scalable, brand-led opportunity
⚠️ IMPORTANT
Opportunities combining established brand equity, physical stock, and immediate market entry are rarely brought to market.
This is not a startup — it is a platform ready to be reactivated and scaled.
Serious enquiries only.
