An established Australian eCommerce business specialising in outdoor lifestyle products is coming to market.
Operating Australia-wide, the business offers a broad range of products including outdoor play equipment, outdoor furniture, structures and lifestyle accessories. The business is built on a 100% drop-ship model, with products shipped directly from Australian suppliers to customers, resulting in a highly streamlined and scalable operation.
The business generates approximately $2M in annual revenue with strong profitability and benefits from high average order values.
A key feature of the business is its strong organic Google rankings across thousands of keywords, delivering consistent traffic and reducing reliance on paid advertising. The business also has established supplier relationships and a well-developed Shopify website with thousands of products.
The operation is supported by a lean team structure, including a virtual assistant and part-time contractor, allowing for relatively low day-to-day owner involvement outside peak periods.
Growth Opportunities:
Expand social media marketing (Facebook, Instagram, YouTube, TikTok)
Introduce full-time phone support to improve conversions
Stock selected products via 3PL to increase margins
Develop commercial sales channel (schools, childcare, hospitality)
Leverage SEO authority to expand into additional niche websites
This opportunity may suit an owner-operator, investor, or an existing eCommerce business seeking an acquisition with established systems and growth potential.
Further information available upon enquiry.
