Established since the early 2000s, this is a rare opportunity to acquire a highly profitable and long-standing coffee roasting, wholesale distribution, online retail and equipment business, ideally suited to established coffee roasters, beverage groups, hospitality/food distributors or industry operators seeking a substantial strategic bolt-on acquisition.
With more than 25 years of trading history, the business has developed a significant and diversified wholesale customer network, strong recurring coffee revenue, an established online sales channel, substantial roasting and production infrastructure, and a unique portfolio of intellectual property and brands.
Generating approximately $2.5 million in annual revenue, the business represents a proven operating platform with multiple channels to market. Coffee accounts for approximately 78% of total revenue, providing a strong recurring income base supported by an established network of café and hospitality customers throughout metropolitan and regional Victoria. The customer base is well diversified, with approximately 325 wholesale customer accounts represented in the sales analysis, reducing reliance on any single major customer.
A major strategic advantage is the business’s extensive customer equipment network.
The business retains ownership of commercial coffee equipment deployed with customers under free-loan arrangements. Under the existing agreement structure, participating customers are required to purchase their coffee exclusively from the business while in possession of the equipment.
This creates a powerful commercial relationship between:
Owned Equipment → Café Customer → Exclusive Coffee Supply → Recurring Revenue
The identified free-loan network alone represents approximately $600,000 of commercial equipment, before consideration of the broader roasting, production, warehouse, vehicle and operational asset base. The overall Plant, Equipment & Customer Equipment Network is estimated at approximately $1 million to $1.5 million, subject to final verification.
The business also operates an established online roastery and direct-to-consumer sales channel, generating approximately $192,000 in analysed online sales. More than 80% of online customers are repeat purchasers, with customer accounts established, demonstrating exceptional retention, repeat ordering behaviour and brand loyalty. This provides an incoming purchaser with an established digital customer base in addition to the wholesale network.
Significant unique intellectual property is also included in the acquisition, comprising registered trademarks, established business names, proprietary coffee blend names and multiple domain names. This provides an incoming operator with an established brand ecosystem developed over more than two decades.
The business generates revenue across wholesale roasted coffee, online sales, commercial coffee machines and grinders, café consumables, complimentary beverage products, equipment servicing, freight, distribution and associated product sales.
For an existing roaster, this represents considerably more than the purchase of another coffee brand. It is the acquisition of an established revenue-producing coffee platform incorporating a diversified customer network, recurring bean volume, strategically deployed equipment, high-retention online customers, regional market presence, production infrastructure, distribution capability, established brands and unique intellectual property.
For a strategic purchaser, the opportunity is to acquire in a single transaction what could otherwise take many years and significant capital to build organically.
**Please note that for confidentiality the image in this advert is generic and is not of the actual business**
Lease Details
Commenced on 1 August 2022 for 5 x 5 x 5 x 5 (20 years)
Premises Details
The business operates from a substantial approximately 653 sqm industrial premises, configured to support its established coffee roasting, production, packing, warehousing, administration and distribution activities.
The premises accommodate the significant roasting and production infrastructure required by the business together with warehouse and storage areas, packing and dispatch capability, customer equipment, operational plant and administration functions.
The site supports the existing wholesale and online operation and provides an established operational base from which the business services its customer network throughout Victoria.
The exact location is being withheld from public advertising due to the confidential nature of the sale and the commercially sensitive wholesale customer network.
Staff Details
6 staff in total
Manager x1
Roasters x2
Warehouse x2
Blender x1
Opening Hours
Monday to Friday 8:30am to 4:30pm
Opportunity
For an established coffee roaster, distributor, beverage group or FMCG operator, this represents a genuine strategic bolt-on acquisition, providing the opportunity to add substantial revenue, recurring coffee volume, customers, equipment, infrastructure and market presence through a single transaction.
Rather than spending years organically building café accounts, deploying commercial equipment, developing online customers and establishing additional brands, an incoming purchaser has the opportunity to immediately acquire an established platform comprising:
> More than 25 years of established trading history
> A diversified network of approximately 325 wholesale customer accounts represented in the sales analysis
> Recurring wholesale coffee revenue and established café and hospitality relationships throughout Victoria
> An established metropolitan and regional Victorian presence
> Extensive commercial espresso machine and grinder network supporting ongoing coffee supply
> Established online roastery with 80%+ repeat customers
> Significant roasting, production, packing, warehousing and distribution infrastructure
> Unique intellectual property, registered trademarks, proprietary blends and established brands
>Long potential lease tenure with occupancy costs of only approximately 1.7% of revenue
For an existing roaster, there is also significant potential synergy value beyond the current maintainable earnings, including production consolidation, increased roasting volumes, improved purchasing power, distribution efficiencies, cross-selling, private-label roasting and further expansion of the wholesale and online customer base.
For a metropolitan or interstate operator in particular, the acquisition provides an opportunity to establish an immediate regional Victorian footprint, supported by an existing customer network, strategically deployed equipment, infrastructure and distribution capability rather than having to build a regional operation organically.
The strength of this acquisition is the depth of the platform already in place. Built over more than 25 years, it provides an incoming purchaser with immediate access to established customers, recurring coffee volume, strategically deployed equipment, high-retention online customers, production capability, distribution infrastructure, established brands and unique IP.
A rare opportunity for an established industry participant to achieve immediate scale, strengthen its regional presence and significantly expand its Victorian market footprint through one strategic acquisition.
**Confidentiality Notice**
> Due to the commercially sensitive nature of this opportunity, including its established wholesale customer network, equipment placements, supplier relationships and intellectual property, the business will only be discussed with suitably qualified and genuine prospective purchasers.
> The business name, exact location and detailed operational information will not be disclosed publicly. Further information will only be provided following buyer qualification and execution of a Confidentiality Agreement (NDA).
> Proof of financial capacity may be requested prior to the release of detailed financial, customer, equipment and other commercially sensitive information.
