Baby & Maternity Retail Store for Sale – Mornington Peninsula
“18 years of trust, premium brands, and a community that keeps coming back.”
THE OPPORTUNITY
Eighteen years of goodwill, a prime Main Street location, and a loyal community of families and expectant parents — this well-established baby and maternity specialty retail store on the Mornington Peninsula is now available for the first time. The vendor is retiring after nearly two decades of building a trusted, recognised brand in one of Victoria’s fastest-growing coastal communities, and is committed to a smooth and supported transition for the incoming owner.
Open seven days a week with consistent trading hours, a fully equipped store, and established relationships with premium international baby and maternity brands, this is a genuine turnkey opportunity with real growth potential.
WHY THIS BUSINESS STANDS OUT
— 18 years of brand equity and repeat clientele built among local families and expectant parents — a loyal customer base that keeps returning
— Prime position on Mornington’s busiest retail strip — high foot traffic, strong visibility, and proximity to complementary retail and hospitality businesses
— Stocks sought-after international baby and maternity brands with established supplier accounts — a curated premium product range that mass-market competitors cannot easily replicate
— Fully equipped and operational from day one — full shop fittings, IT equipment, security systems, and all assets included in the sale
— Seven-day trading with structured hours providing excellent work-life balance for an incoming owner
— Spacious 260sqm premises in a thriving coastal township with strong population growth, young families, and year-round tourism
— Secure lease with approximately 9 years remaining — providing excellent tenure and stability
— Low competition — specialty baby retail remains an underserved niche on the Mornington Peninsula
— Vendor available to assist with transition — genuine, supported handover
GROWTH OPPORTUNITIES
The business has been deliberately run as a stable, manageable lifestyle operation — leaving meaningful upside for an incoming owner:
— Launch or expand an e-commerce channel to grow sales well beyond the local market
— Introduce new product categories such as nursery décor, baby gifts or educational toys
— Build a loyalty program to increase repeat customer spend and average basket size
— Leverage the growing Mornington Peninsula population of young families
— Expand supplier portfolio to attract broader customer demographics
PERFECT FOR
— An owner-operator seeking a rewarding lifestyle business in a thriving coastal community
— A retail professional looking to enter the high-demand baby and maternity market
— An entrepreneur wanting an established brand with e-commerce growth potential
— A family buyer seeking family-friendly hours and strong community ties
Detailed financial information is available to qualified buyers following execution of a confidentiality agreement. All enquiries handled in strict confidence.
EXCLUSIVE SELLING AGENT
Gabrielle Zhang
0433 297 367
gaby@mercba.com.au
Office: 1300 737 961
DISCLAIMER:
Mercury Business Sales and Valuation and/or their agents, for themselves and for the vendor of this business for whom they act give notice that (i) All information given in relation to this business, whether contained in this document or given orally, is given without responsibility, (ii) Intending purchasers should satisfy themselves as to the accuracy or truth of all information given by their own inspections, searches, inquiries, advices or as is otherwise necessary. (iii) No person in the employment Mercury Business Sales and Valuation has any authority to make or give any representation or warranty.
PLEASE NOTE: Any images relating to this business are indicative only
By sending an enquiry to Mercury Business Sales and Valuation you agree to be marketed to in the future for similar businesses through email alerts/SMS messages. This is at NO COST to you and at any time you wish to cancel your subscription please simply unsubscribe it. http://www.consumer.vic.gov.au/duediligencechecklist
