A rare chance to secure a proven, easy-to-run bakery café franchise in one of Melbourne’s busiest shopping centres.
After 13 successful years under the same owner, this well-established Mrs. Fields business is now being offered for sale as the Vendor is retiring. The price has been significantly reduced to secure a quick sale, creating an outstanding opportunity for an owner-operator, couple, family, first-time buyer or investor.
Located in a prime position inside Westfield Southland, this business benefits from strong daily foot traffic, excellent brand recognition and a simple operating model supported by a trusted international franchise system.
WHY BUY THIS BUSINESS?
This is a genuine turnkey opportunity with:
Iconic global brand with loyal, multi-generational appeal
Prime Westfield Southland location with consistent foot traffic
Established 13-year trading history
Kiosk-style operation with seating for 20–25 customers
Simple systems and streamlined operations
No early starts – trading from 9:00am
Low staffing requirements
Full franchise training and ongoing support
No prior hospitality experience required
Ideal for hands-on operators or management-style ownership
Mrs. Fields is known worldwide for freshly baked cookies, brownies, cakes and premium coffee — products that drive repeat customers, impulse purchases and strong appeal in a busy retail environment.
BUSINESS SNAPSHOT
Location: Westfield Southland, Cheltenham
Established: 13 years
Trading: 7 days, with 9:00am starts
Lease: Over 2 years remaining, with sale subject to extended lease
Rent: $2,391.36+ GST per week
Reason for Sale: Owner retiring
EASY TO OPERATE – FULL SUPPORT PROVIDED
The business has been designed for efficiency, with straightforward rostering, simple systems and junior casual support during peak periods.
New owners will receive comprehensive franchise training, in-store handover and ongoing guidance from a dedicated Franchise Support Manager, making this an attractive option even for buyers with no previous hospitality experience.
ROOM TO GROW
There are clear opportunities to further increase sales by:
Expanding delivery platform activity
Participating more actively in centre promotions
Introducing targeted local area marketing
Maximising seasonal, holiday and peak trading periods
A GENUINE RETIREMENT SALE – MOTIVATED VENDOR
With the owner retiring and the price significantly reduced, this is a standout opportunity to step into a recognised franchise brand, proven location and simple business model at a highly attractive entry point.
For further information or to arrange an inspection, please contact Grita Angelucci.
